Attractive Marketing & Sales Strategies
COURSE OBJECTIVES:
At the end of the course participants would be able to:
- Understanding marketing concepts
- Identify some tools of Marketing.
- Understand and communicate effectively with the customers in terms of needs, wants, promotion of sales, products, quality etc. Discuss personal and company image impacts on sales and after-sales services. ∙ List methods of gaining a competitive advantage over competitors.
COURSE CONTENTS:
- Marketing as a “Philosophy” and a “Process”
- Defining your market
- Understanding customers’ needs/wants
- Present the product/Services as well as those of competitors.
- Customer services and sales reputation
- After-sales, service and reputation
- Promotion of sales, building long-term partnerships and exceeding customers’ expectations.
- Communication and public relations
- What can I do to become a better marketing and sales representative?
- Self-evaluation and course evaluation.
TARGET GROUP
Sales persons at all levels.
CAGI, in consultation with human resource managers and trainers, has revised its training programme, and is offering the following training courses, to be delivered by a core of able and experienced trainers.
Apart from the above multi-enterprises courses, CAGI offers tailor-made courses for individual enterprises at internal or external venues. Download our Training Programme to view complete course descriptions and prices.COST for each Course:
Members: $15,000 for each participant per day;
Others: $18,000. for each participant per day.